It's not about selling things anymore.
Edward Lin 2018/10/12
We all been through the years. While all buying and selling were easy. You have a store, you display your products, customers come in. Within a few minutes, Voila, you sell something. It's not that I mean doing business is easy, but I'm rather telling the business model isn't that simple anymore.
There's been so many pre-work to do before a product is launched for sell. And the most important thing to do to attract customers? MARKETING, you say. Yes indeed. Content marketing has been the the straight forward way to tell your audiences what values are in your product and your company. You educate customers to like your products through embedded advertisements in the nowadays internet world. You tell them that having your product is a sense of taste. You make your product a must-have. You sell.
But what do all these have to do when you already own a dozen of offline stores, and you eagerly wanted to sell more? How to combine all your marketing strategies to your reality store?
The application of video walls and digital signage
It's no news that most stores install TV for display. It's rather easy to educate customers by themselves then through the store clerk telling you what to buy. Advertisements in your marketing plans can be applied with little costs (comparing to advertise on cable TV), and a flashy moving big TV in-store is also eye-catchy.
But what if you want more?
Interactive retail
Since thousands of years ago, story telling has been a crucial part of retailing. People love seeing and experiencing things they never have. This is where the idea of Interactive retail comes from. The combine of TV, touchscreens and the techniques of VR and AR helped enhance the in-store shopping experience to a new level. We being pulled into the world experiencing the products make us wanting it.
The followings are the benefits applying interactive displays.
The followings are the benefits applying interactive displays.
1. Grabbing attention
Like every first step of being attractive, you need to grab attention. All your usual product display can't move, so a moving big screen in front of your store can naturally be appealing. It's just easier to sell your things when people stop and take a look about what you have.
2. Engaging with your customer
When speaking of interactive retail, we cannot forget the almighty invention- touch screens. It's the very first step that people get to connect with the screen without any other devices. It's used to provide custom information, giving customer the freedom to ask and know what they want. Furthermore, with the VR and AR techniques being introduced, it turns more common to see customers experiencing services through it in-store. And like I said earlier, they'll educate themselves through the process.
3. In-Store Entertainment
Increasing the entertainment element of shopping has become a focus of retailers everywhere. According to Dafaqto research, 55% people tend to pay more for a better customer service. By branding your product into a pleasant shopping experience, it's rather nice that you can expect more customers stopping.
In the full area of content marketing, buying in your offline store is the last stop. There should be many pre-works before a customer buying your products, and enhancing every shopping experience is important. Interactive retail is one way helping it better, and I believe it's the next trend.
Are you looking for digital signage displays that can be applied into interactive display, look for more on: https://www.eagovisiontech.com/
留言
張貼留言