It's a fast moving era. -Edward Lin 2018/10/19
"You look at your traveling partner, trying to tell where you suppose to be on the map in your hands. You got no phone internet access(which means no Google Map access), you can't tell where you are. you're completely lost. The only thing you hope to see is any sign that shows your language, that you can possibly reach your hotel on time."
Back in the days when maps are still considered thick books, when you have to wait stupidly for the bus not knowing exactly when it's coming, it's not convenient to travel around alone. However nowadays, while application of digital signage and wireless network gradually turning common, it's easy for travelers to explore the world without hesitating.
So what are the benefits for applying digital signage in transit?
Enhanced passenger assistance
The most important benefit of all. You don't likely want your passengers furious and frustrated. A clear real time information of arrivals and departures can really help a lot in all ways, reducing the possible perceived waiting time.
Enhanced customer engagement
Interactive displays are walking in. It's turning to an era where people tend to find their own answers. They don't likely want to passively accept information anymore, but rather look up and learn themselves. Digital displays are an added tool enabling passengers to learn the current status of themselves and the services. Data can also be collected in return, increasing the engagement of customers and the transit company.
Valuable alerts and information
It's sometimes boring to wait for a delayed bus. Ads and news can be now displayed to entertain.With a digital display you can share information faster, with more accuracy, and a definitely vaster amount you ever could with an announcement board.
Profiting revenue
By listening to the customers voice, passengers find it comfortable traveling, results in the gain of use in service. The friendlier the system is, the more likely the system draws more attention. More use means more money, and as a result an increase in revenue.
Easy monitoring and analytics
If you also have a system combination through phone APP to collect information, you can easily analyze the flow of passengers and the usage of each transport line. The app can tell which information had been looked up the most, how many reservation is being made throughout the time. Adjustment can then be made easily.
Digital display in transit can be handy for both travelers and locals. With the mass usage of digital displays in system, it won't be too hard for people to travel around anymore.
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