You need something better than professional. -Edward 2019/01/08
"Your 150 squared feet store is about to open. You've dream of it since your freshman year and everything is being set now. The display of the goods, the new internet site you asked people to set up, the super big mirror that not only customers but also you love standing in front of it for a little time of self obsession (it wouldn't hurt right), oh and the digital displays you installed for the sake of a better shopping experience. You're nearly done. The weather is lovely outside, and now the final step is to turn on all the monitors. You're looking for the one remote control that's responsible for all power-on motions. After finding it in the shelf behind the first TV, you turn on all 20 displays, ready to start the day."
There's actually not much wrong in the described situation. Some shop owners do prefer opening up their store step by step themselves. However if you're a shop owner who searches for efficiency and don't want to spend the best of the morning time walking around the store turning on TV's, pay attention to what I'm about to say. A solution for digital signage management is crucial. By saying solution, I mean a professional digital signage system usually consists of the displays themselves, a media player, several matrix switcher, a transmitter, a receiver, a set of media software and another set of controlling software. The above list might be confusing to someone who is new to the industry, but no worries, I'll be getting to them soon enough.
By already having your content prepared (it can be ads, RSS...etc), you need a system to deliver it. Digital signage are displays that uses technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text, which apparently is the monitor you set up for your store. Different to the usual TV we're familiar to, most digital signage have no application inside. No pre-built system, not a color, nothing, just like a formatted TV. So what's coming next is the combination of media software, controlling software and the media player. Mostly media software and controlling software are built together in one, however it really depends on which company you choose to work with and what you really need (it can be detailed to ground and mostly can be customized). The controller software itself is often called the CMS (controller management system), which is responsible for all the content that is displayed and how it can be controlled. After your content and software is ready to go, this is where a media player (or digital signage player) comes in handy. You can picture the digital signage player as a small computer that performs everything according to your settings in the software. The specs of the media player might differ from what system you choose (Android, Chrome...), but generally it doesn't effect much unless you're trying to run 4k or a big combination video wall. Last, is the matrix switcher system that combines the two of the transmitter and the receiver, and all signals have to jump through this. Having all of above will then be often described as a solution from head to toe, hardware to software, and you're ready to go.
Nowadays, the AV solution can vary from companies to companies and from detail to detail. The industry you're in may have a total different solution from the other, and possibly you might don't even have one for yourself, and probably have to customize every single part just to fit the needs, however, isn't this the best part of applying a technology that didn't even exist 20 years ago? After all, creativity is why these are so fascinating, right?
For more information, please check our official website: https://www.eagovisiontech.com/
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